Based in Singapore, Lumens Group is a family of brands offering an ecosystem of services around cars. Our story began as a private hire car leasing company to address the needs of the new sharing economy led by Uber and Grab. Our core business has been leasing to ride hailing drivers and we grew our car fleet to one of the largest in Singapore in under 8 years. During this time, we have expanded our services to personal & corporate vehicle leasing, vehicle purchasing and financing.
Emerging strong from the Covid-19 period, Lumens is building for an exciting new era that brings in a wide range of merchants and individual consumers to our ecosystem. By owning a critical mass of vehicles and driver relationships, we are able to innovate on vehicle setup, driver upskilling & deployment, as well as technology and data capabilities to build mobility platform services that impact our everyday lives.
The Business Development (B2B2C) will be responsible for driving growth through strategic partnerships and
sales initiatives targeting both business clients and end consumers. This role requires a deep understanding of
the B2B2C ecosystem and the ability to develop and implement effective business strategies to enhance our
market presence, increase revenue, and deliver superior value to our partners and customers.
Your role
•
Conduct thorough market research to identify potential B2B and B2C opportunities.
•
Analyse industry trends, customer preferences, and competitor activities to inform business
strategies.
•
Identify and engage potential partners (businesses) to expand the company’s reach into the
consumer market..
•
Develop strong, long-term relationships with key stakeholders to foster collaboration and
mutual growth.
•
Negotiate partnership agreements, ensuring alignment with company objectives.
•
Develop and implement comprehensive sales strategies targeting both B2B clients and end
consumers.
•
Create tailored pitches and presentations for potential partners, showcasing the value
proposition of our offerings.
•
Drive sales activities, including cold calling, networking, and attending industry events to
generate leads.
•
Work closely with marketing, product development, and customer support teams to ensure
alignment of strategies and to leverage resources effectively.
•
Serve as the primary point of contact for partners, addressing inquiries, resolving issues, and
providing ongoing support.
•
Monitor and analyse sales performance metrics and partnership effectiveness to assess the
success of initiatives.
•
Prepare and present regular reports to senior management on business development activities,
partnership progress, and areas for improvement.
•
Gather and analyse feedback from partners and consumers to identify opportunities for
product/service enhancements.
•
Propose new business initiatives based on feedback and market insights.
•
Represent Lylo at industry conferences, trade shows, and networking events to promote the
brand and build relationships.
•
Engage in thought leadership activities, such as writing articles or participating in panel
discussions, to enhance the company’s profile in the industry.
What we are looking for
•
Currently pursuing a Diploma in Business, Marketing, or a related field.
•
Exceptional people and communication skills.
•
Strong organisation skills and ability to multitask.
•
Ability to work with teams and independently.
•
Keen eye for detail and ability to take initiative
•
Entrepreneurial and forward-thinking approach to problem solving.
